The foundations of MohDoh were set some 40 years ago when the mother of its inventor, Simon Palfreyman, would add a lavender essence to his modelling clay to help calm him down. Simon was an extremely hyperactive child and not much has changed as an adult!
Some years on, Simon became the father of two equally excitable boys who spent the best part of their early years with snotty noses, grazed knees and elbows, disturbed sleep patterns as well as numerous stops by the side of motorways whilst the contents of stomachs are revisited. So his thoughts returned to his modelling clay and he wondered whether his mum may have been on to something after all…….
The rest, as they say, is history!